I’ve recently sent out an email at work explaining Page Titles and their importance with SEO. I thought I’d share it on my blog. You may or may not have noticed that my Post titles and page titles come before my blog title in my page titles. I did this specifically because of SEO.
PAGE TITLE: – the text that shows up at the TOP OF THE BROWSER and in GOOGLE / YAHOO / MSN et al SEARCH RESULTS
Why is the page title important? It is what the casual searching web user will see when searching for content / services offered by YOUR CLIENT. So the page titles MUST INCLUDE keywords relevant to the pageâ??s content. The page title should be formatted well and DEFINITELY BE MORE THAN JUST A COPY OF THE PAGE NAME. The client name should be included.
If you donâ??t know how to do a very quick keyword-density page title, then AT THE VERY LEAST, format your page titles like this:
PAGE NAME | CLIENT / WEB SITE NAME
So if your client is Artemis Solutions Group and the page is Web Design
You can AT LEAST type this much:
Web Design | Artemis Solutions Group
But if you want to be keyword-savvy (just do a quick search and read on SEO Page Titles and Keywords for quick reference)
You could format it like this:
Web Design & Development | Lansing, MI | Professional Web site Design | Artemis Solutions Group
Itâ??s worth a LOT to the client for us as developers to think about their web marketing strategy and how their content and custom features affect that strategy. A little bit of Usability goes a long way, and is very easy to do.
Proper page titles take minimal effort, and add superb value to the client.
Bunmi
May 21, 2007 at 10:13 pm
I like your blog Joe – keep up the good work. Great post regarding SEO. Nice way to pay attention to detail – this seemingly small tip could have a huge impact on the effectiveness of a web project. Paying attention to seemingly little things like this set your team apart at Artemis!
Bunmi.